COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Marketing Management in Healtcare Institutions
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
HIM 202
Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives The course design to provide students with an inside about marketing strategies of health services.
Learning Outcomes The students who succeeded in this course;
  • Explain the importance of marketing in health sector
  • Define the specific marketing techniques in health sector
Course Description The increased competition in healthcare sector increases the importance of marketing activities in health sector. The course covers basic marketing functions and specific marketing issues in healthcare institutions.
Related Sustainable Development Goals

 



Course Category

 Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction
2 The Importance of Marketing in Healthcare Services
3 The Importance of Marketing in Healthcare Services The course notes and references provided by the instructor
4 Marketing Ethics in Healthcare Services The course notes and references provided by the instructor
5 The Consumer Behavior in Healthcare Services The course notes and references provided by the instructor
6 Strategic Marketing Management and Planning in Healthcare Services The course notes and references provided by the instructor
7 Marketing Information System and Marketing Research in Healthcare Services The course notes and references provided by the instructor
8 Review Midterm 1 The course notes and references provided by the instructor
9 Product management and development in Healthcare Services The course notes and references provided by the instructor
10 Pricing in Healthcare Services The course notes and references provided by the instructor
11 Distribution of Healthcare Services The course notes and references provided by the instructor
12 Promotion of Healthcare Services The course notes and references provided by the instructor
13 People and Process Management in Healthcare Services The course notes and references provided by the instructor
14 Review Midterm 2
15 Review of the Semester  
16 Review of the Semester  
Course Notes/Textbooks
Suggested Readings/Materials Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması,\Berkowitz, Essentials of Healthcare Marketing

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
5
75
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
25
Final Exam
Total

Weighting of Semester Activities on the Final Grade
6
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
3
48
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
5
5
Presentation / Jury
20
Project
20
Seminar / Workshop
Oral Exam
Midterms
1
29
Final Exams
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to acquire and use theoretical and practical knowledge in the field of health management.

 X
2

To be able to create and use new information by integrating information in the field of health management with information from different disciplines

 X
3

To be able to solve the problems that require expertise by using scientific research methods.

 X
4

To be able to solve a problem in the field of health management by using appropriate problem solving techniques.

 X
5

To be able to transfer the current developments in the field of health management with the data and to transfer them systematically to the groups in and out of the field in written, oral and visual form.

 X
6

To be able to critically examine the norms governing corporate culture and organizational communication, to develop them and to take action to change them when necessary.

 X
7

To be able to develop implementation plans in health management field and to evaluate the results within the framework of health services management quality processes.

 X
8

To be able to act by considering social, scientific, cultural and ethical values in the stages of data collection, interpretation and announcement while managing health institutions.

 X
9

To be able to take responsibility as an individual and a team member in the problems encountered in the related field applications while managing health institutions.

 X
10

To be able to plan and manage the activities of the employees whose under their responsibility while managing health institutions.

 X
11

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

 X
12

To be able to collect data in the areas of “Health Management” and communicate with colleagues in a foreign language.

 X
13

To be able to speak a second foreign at a medium level of fluency efficiently.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest